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long-time family customer since 1980 praises Wilson Funeral Home's compassionate, professional, and trustworthy staff.","key_phrases":["level of care support and compassion is #1","professional and patient and very helpful and trustworthy","trusted by my family since 1980","Highly recommended"]},"Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB":{"sentiment":"positive","sentiment_score":0.95,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Reviewer praises the entire Wilson Funeral Home team — from office staff to drivers — for their professionalism and caring nature during her mother's service.","key_phrases":["outstanding from the office staff to the drivers","very professional and have a caring nature","care you gave my mother"]},"Ci9DQUlRQUNvZENodHljRjlvT25od0xVUkJVelZYVW05QmNuTlpPR1YyV1Zkb05rRRAB":{"sentiment":"negative","sentiment_score":-0.7,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":["Brian"],"services":[],"problems":["unacceptable-treatment-of-potential-customers"]},"one_line_summary":"Customer calls out employee Brian Macdonald for allegedly unacceptable treatment of potential customers.","key_phrases":["acceptable way to treat potential customers","Employee Brian Macdonald","potential customers"]},"Ci9DQUlRQUNvZENodHljRjlvT21oQlgwNTNaV0Z5YlZBME16TlRRMG95WTJWTU5tYxAB":{"sentiment":"positive","sentiment_score":0.82,"aspects_mentioned":["professionalism","problem_resolution"],"entities":{"technicians":[],"services":["funeral-services","body-preparation"],"problems":["family-not-permitted-to-dress-their-loved-one"]},"one_line_summary":"Customer was highly satisfied with the professionalism of the funeral home but suggests allowing families to dress their loved ones.","key_phrases":["everything was professional and amazing","allow family to dress their loved ones","sent out the right way","would use them again"]},"Ci9DQUlRQUNvZENodHljRjlvT2xKNVVVWlljR1YwWkhCeFRVNVdRVVJYVGtSRFYyYxAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","technical_knowledge","courtesy","communication","problem_resolution"],"entities":{"technicians":[],"services":["funeral-preparation","celebration-of-life"],"problems":[]},"one_line_summary":"The family was deeply grateful for the staff's compassionate, detail-oriented care that made their mother look beautiful and the entire funeral process stress-free.","key_phrases":["looked absolutely beautiful","seamless and as stress-free as possible","genuine care and flawless execution","meaningful and memorable celebration of my mother's life"]},"Ci9DQUlRQUNvZENodHljRjlvT21ONk1ESnZWMXB3WW5keVExTlpXVWhEUWs1RU4zYxAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy","communication","responsiveness"],"entities":{"technicians":["Patricia","Magruder"],"services":["pre-arranged-funeral","burial-services"],"problems":["burying-youngest-sister-from-out-of-state","tying-up-loose-ends-on-pre-arranged-funeral"]},"one_line_summary":"An out-of-state family member praises Wilson Funeral Home's exceptional professionalism, compassion, and responsiveness in handling her sister's pre-arranged burial, especially commending Mrs. Patricia and Mrs. Magruder.","key_phrases":["above and beyond","utmost in professionalism, courtesy, compassion, empathy and sympathy","walked with me every step of the way","loving care in the final chapter of a loved one's life"]},"Ci9DQUlRQUNvZENodHljRjlvT210VWRIazFZbmRIYUdaV01FOW1UWFkxVkZBeU9YYxAB":{"sentiment":"negative","sentiment_score":-0.85,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":["negative-overall-experience"]},"one_line_summary":"Customer had a terrible experience and strongly advises others to avoid Wilson Funeral Home.","key_phrases":["terrible experience","I would avoid"]},"Ci9DQUlRQUNvZENodHljRjlvT210cU5sSTVhWFZTUjA5MlNtbzVNa3BmY0RKdVlYYxAB":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Customer praises the funeral home's excellent service and highly recommends it.","key_phrases":["Excellent service","highly recommend"]},"Ci9DQUlRQUNvZENodHljRjlvT2s5RFUxQm5TWEEzVW10NWNUZFBlRWhVU0VKME0wRRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":["Esther"],"services":["funeral-direction","funeral-arrangements"],"problems":[]},"one_line_summary":"The family had a wonderful experience with Wilson Funeral Home, praising funeral director Ms. Esther for her kindness, compassion, and attentiveness.","key_phrases":["went above and beyond","kind, compassionate, and very attentive","My mother looked beautiful and so peaceful","already recommended their services to others"]},"Ci9DQUlRQUNvZENodHljRjlvT2pWTVJsZG1TVU5wUkVKNFptZFVNMWxtWTNjemNHYxAB":{"sentiment":"positive","sentiment_score":0.98,"aspects_mentioned":["professionalism","communication","courtesy","technical_knowledge","pricing","scheduling"],"entities":{"technicians":["Bright"],"services":["funeral-arrangements","casket-selection","funeral-programs","body-care"],"problems":[]},"one_line_summary":"George Cox III praises director Mr. Bright and the Wilson Funeral Home team for their professionalism, compassion, and thorough attention to detail during his brother's funeral arrangements.","key_phrases":["extremely professional, compassionate, and attentive","went over every detail thoroughly","made the experience as comfortable and easy as possible","simply the best at what they do"]},"Ci9DQUlRQUNvZENodHljRjlvT2pkRE1HUTVUSEJMT0RoME9YUlNiMTg0YVhWd1UwRRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","communication","courtesy","problem_resolution"],"entities":{"technicians":["Paulette"],"services":["funeral-planning","funeral-service","transportation"],"problems":["loss-of-mother","difficulty-navigating-funeral-planning-during-grief"]},"one_line_summary":"Reviewer praises Wilson Funeral Home's empathetic, professional staff — particularly Paulette — for making a difficult time easier throughout every stage of her mother's funeral service.","key_phrases":["empathetic, caring and polished","pillar in the community","dignity of the deceased a priority","making my difficult time easier"]},"Ci9DQUlRQUNvZENodHljRjlvT21kNWRrc3pUV3hhUmxwbVNrMDFUVXR6Ym1kTmJsRRAB":{"sentiment":"positive","sentiment_score":0.95,"aspects_mentioned":["professionalism","communication","problem_resolution"],"entities":{"technicians":["Esther","Paulette","Wayne","Sharon","Johnnie","James"],"services":["funeral-services","customized-memorial-service"],"problems":[]},"one_line_summary":"The Barrios family praised the entire Wilson Funeral Home team for delivering exceptional, personalized service during the loss of Ms. Mayra.","key_phrases":["best possible service","bringing everything together","customize the service that worked best for the family","loss of Ms. Mayra"]},"Ci9DQUlRQUNvZENodHljRjlvT21OUUxWUkNSM000WmxWRVkxWlBjMUpsYjBSMFRrRRAB":{"sentiment":"positive","sentiment_score":0.98,"aspects_mentioned":["professionalism","communication","courtesy","problem_resolution"],"entities":{"technicians":["Bright","Esther","Paulette","Kathy"],"services":["funeral-service","funeral-direction"],"problems":[]},"one_line_summary":"The customer praises Wilson Funeral Home's entire team — including Mr. Bright, Esther, Paulette, and Kathy — for their exceptional care, compassion, and professionalism during her son's funeral service.","key_phrases":["absolutely phenomenal","guided me through every step with patience and understanding","making sure every detail was handled perfectly","beyond grateful and would highly recommend"]},"Ci9DQUlRQUNvZENodHljRjlvT214UU1URk9RVFJoTW5sS2RVczFVRXMxVW14VVYyYxAB":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism","communication"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"The customer praised the staff for being helpful, understanding, and thorough in providing exactly the services their family needed during a difficult time.","key_phrases":["very helpful and understanding","took their time","provided exactly the services","family time of need"]},"ChdDSUhNMG9nS0VQbnE0WXY3cHZDTjZ3RRAB":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-services","grief-support"],"problems":["unexpected-death-of-spouse","overwhelming-grief"]},"one_line_summary":"After her husband Corey's unexpected death, the customer is deeply grateful for how Wilson Funeral Home helped her and her sons through an overwhelming time of grief.","key_phrases":["died so unexpectedly","grief was overwhelming","helped me and my sons navigate through this","I am so grateful for your help"]},"ChZDSUhNMG9nS0VJQ0FnTURRdDczWURnEAE":{"sentiment":"positive","sentiment_score":0.95,"aspects_mentioned":["professionalism","communication","courtesy"],"entities":{"technicians":[],"services":["burial","funeral-service"],"problems":[]},"one_line_summary":"Wilson Funeral Home exceeded expectations with compassionate, professional service from the initial call through burial.","key_phrases":["showed care and concern","exceeded our expectations","provided the ultimate support","truly satisfied with this experience"]},"ChZDSUhNMG9nS0VJQ0FnTUNRdUppaFVBEAE":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","communication","courtesy"],"entities":{"technicians":["Bright"],"services":["funeral-services","funeral-coordination"],"problems":[]},"one_line_summary":"Curtis praises Wilson Funeral Home for its professional, empathetic, and family-like care during his father's funeral arrangements.","key_phrases":["made us feel like family","professional, empathetic, and compassionate","went above and beyond","services were coordinated smoothly"]},"ChdDSUhNMG9nS0VJQ0FnSURfXzZfTm9nRRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":["Bright"],"services":["funeral-preparation","grief-support"],"problems":[]},"one_line_summary":"Customer praises the exceptional preparation of her mother and the incredible support provided by Mr. Bright and his staff.","key_phrases":["beyond amazing","my mom looked amazing","support we received was incredible","Mr Bright and his staff was wonderful"]},"ChZDSUhNMG9nS0VJQ0FnSUR2OXRQNlZREAE":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":["Elder"],"services":["funeral-directing","homegoing-service"],"problems":[]},"one_line_summary":"Reviewer praises Director Elder Bright for his professionalism and compassionate care during their mother's homegoing service.","key_phrases":["so professional","cares and makes the family feel comforted","difficult time of grief","number one in my opinion"]},"ChZDSUhNMG9nS0VJQ0FnSUN2dUpHYlBBEAE":{"sentiment":"positive","sentiment_score":0.98,"aspects_mentioned":["professionalism","courtesy","technical_knowledge"],"entities":{"technicians":["White","Jocelyn","Jackie"],"services":["homegoing-service","funeral-arrangement"],"problems":[]},"one_line_summary":"The customer praises Wilson Funeral Home staff for delivering a flawless and beautiful homegoing service for her brother with expert care and professionalism.","key_phrases":["experience honorable and flawless","most beautiful service for my brother's homegoing","Wilson Funeral Home is 2nd to none","expert details and sheer professionalism"]},"ChZDSUhNMG9nS0VJQ0FnSURIODhqX1pREAE":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"A repeat customer praises Wilson Funeral Home for consistently providing excellent service across multiple occasions.","key_phrases":["excellent service for all my needs","used them before and will continue","Wilson provided excellent service"]},"ChdDSUhNMG9nS0VJQ0FnSURIZ0lpVzl3RRAB":{"sentiment":"positive","sentiment_score":0.95,"aspects_mentioned":["professionalism","communication","problem_resolution"],"entities":{"technicians":[],"services":["funeral-service","burial-preparation"],"problems":[]},"one_line_summary":"The reviewer praises Wilson Funeral Home for their professionalism, patience, and efficient handling of the entire funeral service for their beloved Carolyn.","key_phrases":["professional from start to finish","patient when requesting and waiting on information","efficiency and delicate care","putting our beloved Carolyn away beautifully"]},"ChdDSUhNMG9nS0VJQ0FnSUNIdC1YMXNBRRAB":{"sentiment":"positive","sentiment_score":0.88,"aspects_mentioned":["courtesy","professionalism","communication"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"The family felt respected and well-supported throughout the funeral planning process, with their needs fully met.","key_phrases":["treated with respect and attentiveness","addressed with great detail","given space to make our Service decision","needs were adequately met"]},"ChZDSUhNMG9nS0VJQ0FnSUNIb2NQbFNnEAE":{"sentiment":"positive","sentiment_score":0.9,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services","burial"],"problems":[]},"one_line_summary":"Customer praises Wilson Funeral Home for providing a nice funeral and burial service that met their expectations for their mother.","key_phrases":["taking care of my mom","everything was nice and exactly what we wanted","funeral and burial"]},"ChdDSUhNMG9nS0VJQ0FnSUQ3NXQtSWxRRRAB":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["professionalism","punctuality","technical_knowledge","responsiveness","courtesy"],"entities":{"technicians":["Esther","Jocelyn"],"services":["funeral-services","bereavement-care"],"problems":[]},"one_line_summary":"The family was highly satisfied with Wilson Funeral Home's prompt, knowledgeable, and attentive staff, particularly Esther and Jocelyn, during their father's passing.","key_phrases":["excellent service","very prompt, accommodating, and knowledgable","followed up whenever we had questions or requests","pleased with the services provided"]},"ChdDSUhNMG9nS0VJQ0FnSURiMk5EcGx3RRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy","communication"],"entities":{"technicians":["Wayne","Pat"],"services":["funeral-services","memorial-arrangement"],"problems":[]},"one_line_summary":"Wilson Funeral Home provided exceptional, compassionate service with personal touches that honored the family's loved one beautifully.","key_phrases":["exceptional service from beginning to end","genuine compassion and empathy","personal touches that honored our loved one","heartfelt support were deeply comforting"]},"ChZDSUhNMG9nS0VJQ0FnSUNybU1pVWZ3EAE":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"A repeat customer praises Wilson Funeral Home for their caring, respectful service and commitment to honoring family wishes.","key_phrases":["second experience with Wilson Funeral Home","they have not disappointed","caring, respectful","carry out your wishes for your loved ones"]},"ChZDSUhNMG9nS0VJQ0FnSUR6b2FXbklnEAE":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","communication","responsiveness","courtesy"],"entities":{"technicians":["Wayne","Paulette"],"services":["funeral-services"],"problems":["recent-loss-of-family-member"]},"one_line_summary":"Customer highly praises Wayne and Paulette at Wilson Funeral Home for their professionalism, empathy, and thorough communication during a difficult time of loss.","key_phrases":["professional, and showed empathy","each visit/phone call was informative, and supportive","questions were answered quickly","every detail was handled with professionalism"]},"ChdDSUhNMG9nS0VJQ0FnSURUX1AtVHVBRRAB":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["communication","professionalism","courtesy"],"entities":{"technicians":["Bright"],"services":["infant-loss-services","cremation-service"],"problems":["loss-of-unborn-baby"]},"one_line_summary":"During the painful loss of their unborn child, the family felt fully supported and informed by Mr. Bright and Wilson Funeral Home.","key_phrases":["extremely tough process","made sure we felt comfortable and at ease","kept us informed through each stage","so glad we choose Wilson"]},"ChdDSUhNMG9nS0VJQ0FnSURqMnRLOTlBRRAB":{"sentiment":"positive","sentiment_score":0.9,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":["Wayne","Paulette"],"services":["funeral-services"],"problems":[]},"one_line_summary":"The reviewer and her family express deep gratitude for the exceptional service and care provided by Wayne, Paulette, and the entire staff at Wilson Funeral Home.","key_phrases":["Great service and care","appreciate each and everyone that works here","Wayne and Paulette I remember the most","appreciate you guys and all the staff"]},"ChdDSUhNMG9nS0VJQ0FnSUREei1lWDVBRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUREcG9YU0lnEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUNEcTZydUlBEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNEeTlESTFRRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNEeVlxUDVnRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNkNzdhWW9nRRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","communication","courtesy"],"entities":{"technicians":["Paulette"],"services":["funeral-services","funeral-planning"],"problems":[]},"one_line_summary":"Customer praises Wilson Funeral Home's professional, caring staff — especially Paulette Thomas — for keeping the family informed and making a stressful time more manageable.","key_phrases":["professionals and provide care and comfort","treated my Family and I like their Family","kept me informed and explained everything clearly","Mrs. Paulette Thomas is an absolute gem"]},"ChZDSUhNMG9nS0VJQ0FnSUNkeFlMVFFBEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNkOU9TcGhBRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUN0c2VTRTNRRRAB":{"sentiment":"positive","sentiment_score":0.9,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-care"],"problems":[]},"one_line_summary":"The reviewer praises Wilson Funeral Home for providing excellent care for both their loved one and family during a difficult time.","key_phrases":["excellent care for our loved one","difficult time","entire staff"]},"ChdDSUhNMG9nS0VJQ0FnSUN0eWRhWTJnRRAB":{"sentiment":"negative","sentiment_score":-0.92,"aspects_mentioned":["professionalism","punctuality","problem_resolution"],"entities":{"technicians":[],"services":["graveside-burial"],"problems":["wrong-grave-hole-dug-causing-funeral-to-run-1-5-hours-over-schedule"]},"one_line_summary":"The funeral home dug the wrong hole, causing the funeral service to run an hour and a half longer than expected.","key_phrases":["dug the wrong hole","extra hour and 30 minutes longer","while they dug the right hole"]},"ChZDSUhNMG9nS0VJQ0FnSUMxeUliV0pREAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSURscV8zZ3hnRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNsMjZxTl9BRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUM1Z3FEV05REAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUNaOG9iSmJ3EAE":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-service"],"problems":[]},"one_line_summary":"Customer praised the funeral home for very good service and excellent customer service.","key_phrases":["very good service","excellent customer service"]},"ChdDSUhNMG9nS0VJQ0FnSURwdTYtbmtnRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNwdmR5bjB3RRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["cleanliness","courtesy","professionalism"],"entities":{"technicians":[],"services":["funeral-service","chapel"],"problems":[]},"one_line_summary":"Customer highly recommends Wilson Funeral Home for its clean facility, beautiful chapel, and respectful staff who treated the family warmly during their mother's funeral.","key_phrases":["super clean and bathrooms were well kept","treated us like family","chapel was beautiful","100% recommend"]},"ChZDSUhNMG9nS0VJQ0FnSUNwLVltRkdBEAE":{"sentiment":"positive","sentiment_score":0.95,"aspects_mentioned":["pricing","communication","professionalism"],"entities":{"technicians":[],"services":["funeral-arrangements","home-going-services"],"problems":["unexpected-death-of-brother","uncertainty-about-funeral-arrangement-process"]},"one_line_summary":"Wilson Funeral Home made an unexpected loss easier by guiding the family through funeral arrangements with clear communication and affordable pricing.","key_phrases":["made the process very easy","attention to detail","price was much lower than other funeral homes","lower price did not come at a sacrifice to the service"]},"ChdDSUhNMG9nS0VJQ0FnSURKNWF2c3p3RRAB":{"sentiment":"positive","sentiment_score":0.4,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-service"],"problems":["disrespectful-secretary"]},"one_line_summary":"Customer was grateful for her son's funeral service and praised the director and staff, but felt repeatedly disrespected by the secretary.","key_phrases":["constant disrespect with her","treated well by the director","staff was wonderful","services and care beautiful"]},"ChdDSUhNMG9nS0VJQ0FnSUNKZzRQZHB3RRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNKaU9URTRRRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUMtNmRURjFnRRAB":{"sentiment":"negative","sentiment_score":-0.95,"aspects_mentioned":["pricing","communication","punctuality","professionalism","cleanliness","courtesy","problem_resolution"],"entities":{"technicians":[],"services":["funeral-services","body-transportation","burial","viewing"],"problems":["no-respect-shown-to-grieving-family","overcharging-based-on-circumstances","lying-about-body-transport-timeline","director-no-show-for-viewing","last-minute-burial-slot-notification","body-not-properly-cleansed"]},"one_line_summary":"Customer describes a deeply negative experience marked by dishonesty, price gouging, unprofessionalism, and inadequate body preparation throughout the funeral process.","key_phrases":["took full advantage of the situation to milk more and more money","they lied about when his body was being transported","the body wasn't even cleansed thoroughly","only when it came to talking about money was their nicest moments"]},"ChdDSUhNMG9nS0VJQ0FnSURlNU1hQnBnRRAB":{"sentiment":"positive","sentiment_score":0.98,"aspects_mentioned":["professionalism","communication","courtesy"],"entities":{"technicians":["Wayne"],"services":["funeral-services"],"problems":[]},"one_line_summary":"Customer praises Wilson Funeral Home and staff member Wayne for exceptional professionalism, compassion, and support during a difficult time.","key_phrases":["nothing less than phenomenal","professional, organized and compassionate","from start to finish","in your hardest of moments"]},"ChdDSUhNMG9nS0VJQ0FnSUNlOE1ha293RRAB":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["communication","professionalism","technical_knowledge"],"entities":{"technicians":[],"services":["embalming","open-casket-viewing","funeral-services"],"problems":[]},"one_line_summary":"A repeat customer praises Wilson Funeral Home across three generations, particularly highlighting the exceptional embalming and presentation of her mother-in-law.","key_phrases":["serviced three generations in this same family","she looked EXACTLY as her glamour shot","like she was taking a cat nap before going out","walked away relieved"]},"ChdDSUhNMG9nS0VJQ0FnSUNXanE3YjdnRRAB":{"sentiment":"positive","sentiment_score":0.97,"aspects_mentioned":["professionalism","courtesy","communication"],"entities":{"technicians":[],"services":["funeral-services","body-preparation"],"problems":["loss-of-mother","difficult-grieving-process"]},"one_line_summary":"Customer was fully satisfied with the staff's compassionate care and preparation of her mother, finding the process comforting during a difficult time.","key_phrases":["great job on my mom and her funeral","she was so beautiful","comforting process","working with you all made me feel at ease"]},"ChZDSUhNMG9nS0VJQ0FnSURhOExlYUl3EAE":{"sentiment":"negative","sentiment_score":-1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"1-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUR5dEtYQjVRRRAB":{"sentiment":"negative","sentiment_score":-0.85,"aspects_mentioned":["communication","professionalism"],"entities":{"technicians":[],"services":[],"problems":["unanswered-phone-calls","unanswered-emails","poor-communication","lack-of-professionalism"]},"one_line_summary":"Customer could not reach anyone at the funeral home by phone or email and criticized the organization's lack of communication and professionalism.","key_phrases":["can't answer a phone or email","lack of communication","lack of professionalism","no one at the funeral home"]},"ChZDSUhNMG9nS0VJQ0FnSURzZ3J1TURnEAE":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["courtesy","professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Reviewer praises Wilson Funeral Home for showing utmost respect and kindness to grieving families, even in difficult interactions.","key_phrases":["utmost respect for the families of the departed","very kind and caring","not always been so kind to them"]},"ChdDSUhNMG9nS0VJQ0FnSUNzM3ZtUDZnRRAB":{"sentiment":"positive","sentiment_score":0.9,"aspects_mentioned":["professionalism","communication"],"entities":{"technicians":[],"services":["funeral-service"],"problems":["loss-of-father","navigating-funeral-arrangements-during-grief"]},"one_line_summary":"Customer expresses deep gratitude to Wilson Funeral Home for compassionately guiding her family through her father's funeral arrangements.","key_phrases":["great experience","guiding us in such a devastating time","beautiful home going service","grateful for everything you have done"]},"ChZDSUhNMG9nS0VJQ0FnSUMwb04tMVFnEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUNVemRTeWFBEAE":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism","courtesy"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Reviewer highly recommends Wilson Funeral Home for its great customer service and management.","key_phrases":["Great customer service","Great Manager and staff","highly recommend"]},"ChZDSUhNMG9nS0VJQ0FnSURramRhQUlBEAE":{"sentiment":"negative","sentiment_score":-0.6,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":[],"problems":["lack-of-professionalism"]},"one_line_summary":"Customer found Wilson Funeral Home to be unprofessional.","key_phrases":["Not very professional","unprofessional experience"]},"ChZDSUhNMG9nS0VJQ0FnSURZcGZLUUJREAE":{"sentiment":"negative","sentiment_score":-0.95,"aspects_mentioned":["professionalism","pricing"],"entities":{"technicians":[],"services":["body-transportation","casket-service"],"problems":["disrespectful-handling-of-deceased","hidden-or-excessive-charges"]},"one_line_summary":"Customer describes deeply disrespectful handling of the body and deceptive upselling practices, calling for the business to be shut down.","key_phrases":["threw him in car like he was nothing","no respect for a lost live","find any way possible to charge you more","should be shut down"]},"ChdDSUhNMG9nS0VJQ0FnSURZb29xa3lBRRAB":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Customer highly recommends Wilson Funeral Home for their professionalism and all funeral needs.","key_phrases":["Very Professional","recommend Them for all of your funeral needs"]},"ChZDSUhNMG9nS0VJQ0FnSUNRaWY3ZkxBEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUNRX2ZqSUtBEAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSURRMzRpd1Z3EAE":{"sentiment":"positive","sentiment_score":0.85,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"Reviewer highly recommends Wilson Funeral Home for their professional and caring approach to funeral services.","key_phrases":["Very professional and caring","recommend them for all of your funeral needs"]},"ChZDSUhNMG9nS0VJQ0FnSURnX3NxV0tREAE":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSURneS1PYnp3RRAB":{"sentiment":"positive","sentiment_score":0.8,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-service"],"problems":[]},"one_line_summary":"Customer found the funeral service to be very nice and elegant.","key_phrases":["nice elegant service"]},"ChZDSUhNMG9nS0VJQ0FnSUNRcE92OUlBEAE":{"sentiment":"negative","sentiment_score":-1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"1-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSURROG9pRGd3RRAB":{"sentiment":"negative","sentiment_score":-0.5,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-viewing"],"problems":["multiple-simultaneous-viewings-diminished-personal-grieving-experience"]},"one_line_summary":"Customer felt the funeral home was too busy with multiple simultaneous viewings, which detracted from their grieving experience.","key_phrases":["pretty busy","multiple viewings simultaneously","took away from grieving our loss"]},"ChdDSUhNMG9nS0VJQ0FnSURRaFpLSDlnRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSURBbUtiWlh3EAE":{"sentiment":"positive","sentiment_score":0.92,"aspects_mentioned":["courtesy","professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"The reviewer expresses heartfelt gratitude for the compassionate and courteous care shown to their mother and family.","key_phrases":["very close to my family","very courteous to the remains","from the bottom of my heart","God bless them all"]},"ChdDSUhNMG9nS0VJQ0FnSURnelpEMDBnRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNRX2VHdXVRRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChdDSUhNMG9nS0VJQ0FnSUNBa2NHSWlRRRAB":{"sentiment":"positive","sentiment_score":1,"aspects_mentioned":[],"entities":{"technicians":[],"services":[],"problems":[]},"one_line_summary":"5-star rating with no written review.","key_phrases":[]},"ChZDSUhNMG9nS0VJQ0FnSUN3MDVqSU9BEAE":{"sentiment":"positive","sentiment_score":0.8,"aspects_mentioned":["professionalism"],"entities":{"technicians":[],"services":["funeral-services"],"problems":[]},"one_line_summary":"The reviewer expresses a strong personal preference to use Wilson Funeral Home for their own future funeral arrangements.","key_phrases":["When I die I want to go here","strong personal endorsement"]}},"faq":[{"question":"Is Wilson Funeral Home professional?","answer":"Based on 52 reviews mentioning professionalism & conduct, 84.6% report positive experiences. Customers frequently mention \"Excellent service\".","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB","Ci9DQUlRQUNvZENodHljRjlvT25od0xVUkJVelZYVW05QmNuTlpPR1YyV1Zkb05rRRAB"]},{"question":"Is Wilson Funeral Home courteous and friendly?","answer":"Based on 33 reviews mentioning courtesy & friendliness, 93.9% report positive experiences. Customers frequently mention \"Great customer service\".","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB","Ci9DQUlRQUNvZENodHljRjlvT25od0xVUkJVelZYVW05QmNuTlpPR1YyV1Zkb05rRRAB"]},{"question":"Is Wilson Funeral Home good at communicating with customers?","answer":"Based on 22 reviews mentioning communication & updates, 90.9% report positive experiences. Customers frequently mention \"Communication was never an issue.\".","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xKNVVVWlljR1YwWkhCeFRVNVdRVVJYVGtSRFYyYxAB","Ci9DQUlRQUNvZENodHljRjlvT21ONk1ESnZWMXB3WW5keVExTlpXVWhEUWs1RU4zYxAB","Ci9DQUlRQUNvZENodHljRjlvT2pWTVJsZG1TVU5wUkVKNFptZFVNMWxtWTNjemNHYxAB"]},{"question":"Does Wilson Funeral Home handle funeral service planning & arrangements?","answer":"Funeral Service Planning & Arrangements appears in 28 of 77 reviews, 96.4% of them positive.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT21oQlgwNTNaV0Z5YlZBME16TlRRMG95WTJWTU5tYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xKNVVVWlljR1YwWkhCeFRVNVdRVVJYVGtSRFYyYxAB","Ci9DQUlRQUNvZENodHljRjlvT21ONk1ESnZWMXB3WW5keVExTlpXVWhEUWs1RU4zYxAB"]},{"question":"Does Wilson Funeral Home handle family support & comfort?","answer":"Family Support & Comfort appears in 27 of 77 reviews, 100% of them positive.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT21oQlgwNTNaV0Z5YlZBME16TlRRMG95WTJWTU5tYxAB","Ci9DQUlRQUNvZENodHljRjlvT21ONk1ESnZWMXB3WW5keVExTlpXVWhEUWs1RU4zYxAB"]},{"question":"Does Wilson Funeral Home handle compassionate staff & care?","answer":"Compassionate Staff & Care appears in 22 of 77 reviews, 100% of them positive.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB","Ci9DQUlRQUNvZENodHljRjlvT2xKNVVVWlljR1YwWkhCeFRVNVdRVVJYVGtSRFYyYxAB"]},{"question":"Does Wilson Funeral Home handle staff professionalism & conduct?","answer":"Staff Professionalism & Conduct appears in 20 of 77 reviews, 85% of them positive.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB","Ci9DQUlRQUNvZENodHljRjlvT25od0xVUkJVelZYVW05QmNuTlpPR1YyV1Zkb05rRRAB"]},{"question":"Does Wilson Funeral Home handle overall experience & satisfaction?","answer":"Overall Experience & Satisfaction appears in 12 of 77 reviews, 91.7% of them positive.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT21oQlgwNTNaV0Z5YlZBME16TlRRMG95WTJWTU5tYxAB","Ci9DQUlRQUNvZENodHljRjlvT210cU5sSTVhWFZTUjA5MlNtbzVNa3BmY0RKdVlYYxAB","Ci9DQUlRQUNvZENodHljRjlvT2pkRE1HUTVUSEJMT0RoME9YUlNiMTg0YVhWd1UwRRAB"]},{"question":"How are Wilson Funeral Home's funeral services reviews?","answer":"Funeral Services is mentioned in 27 reviews, with 96.3% positive sentiment.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2xaUVF5MHdkSFYxU2tWemQzRmhkbXhUTVRSQ1dtYxAB","Ci9DQUlRQUNvZENodHljRjlvT2xOQmJqZDNVMjAwU1ZkblJGZFdNSEoyVFdwcFpsRRAB","Ci9DQUlRQUNvZENodHljRjlvT21oQlgwNTNaV0Z5YlZBME16TlRRMG95WTJWTU5tYxAB"]},{"question":"How are Wilson Funeral Home's funeral service reviews?","answer":"Funeral Service is mentioned in 9 reviews, with 100% positive sentiment.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2pkRE1HUTVUSEJMT0RoME9YUlNiMTg0YVhWd1UwRRAB","Ci9DQUlRQUNvZENodHljRjlvT21OUUxWUkNSM000WmxWRVkxWlBjMUpsYjBSMFRrRRAB","ChZDSUhNMG9nS0VJQ0FnTURRdDczWURnEAE"]},{"question":"How are Wilson Funeral Home's funeral arrangements reviews?","answer":"Funeral Arrangements is mentioned in 3 reviews, with 100% positive sentiment.","evidence_review_ids":["Ci9DQUlRQUNvZENodHljRjlvT2s5RFUxQm5TWEEzVW10NWNUZFBlRWhVU0VKME0wRRAB","Ci9DQUlRQUNvZENodHljRjlvT2pWTVJsZG1TVU5wUkVKNFptZFVNMWxtWTNjemNHYxAB","ChZDSUhNMG9nS0VJQ0FnSUNwLVltRkdBEAE"]},{"question":"What do customers say about Wilson Funeral Home?","answer":"Wilson Funeral Home earns strong marks for compassion and core funeral services across 77 reviews, but declining sentiment and low scores in punctuality (33%) and pricing value (50%) are worth noting.","evidence_review_ids":[]}],"summary":"Wilson Funeral Home in Tampa, FL has received 77 customer reviews spanning from February 2015 through May 2026, with an overall positive sentiment rate of 87% and a negative rate of 13%. The sentiment trend is noted as declining over time, which prospective customers may wish to consider. Professionalism and Conduct was the most frequently discussed aspect, mentioned in 52 reviews, with an 84.6% positive rate. Courtesy and Friendliness drew 33 mentions at 93.9% positive, and Communication and Updates was cited 22 times at 90.9% positive. Several aspects showed mixed or concerning results: Problem Resolution and Effectiveness was positive in only 62.5% of its 8 mentions, Pricing and Value reached just 50% positive across 4 mentions, Punctuality and On-Time Service was the most problematic, with only 33.3% positive sentiment across 3 mentions, and Cleanliness and Tidiness also sat at 50% positive from 2 mentions. These lower-scoring areas represent notable gaps relative to the business's otherwise strong service ratings. Among specific services, Funeral Services was mentioned 27 times at 96.3% positive, and Funeral Service appeared separately in 9 reviews at 100% positive. Funeral Arrangements (3 mentions, 100% positive) and Body Preparation (2 mentions, 100% positive) were also well-regarded. Burial received 3 mentions at 66.7% positive, the only service category below the 70% threshold. Thematically, Family Support and Comfort (27 reviews) and Compassionate Staff and Care (22 reviews) both achieved 100% positive sentiment, while Funeral Service Planning and Arrangements was 96.4% positive across 28 reviews. Staff Professionalism and Conduct, discussed in 20 reviews, was 85% positive. Four staff members were named with consistent five-star averages: Paulette (6 mentions), Bright (5 mentions), Wayne (5 mentions), and Esther (4 mentions). In summary, Wilson Funeral Home earns strong marks for compassion, communication, and core funeral services, but prospective clients have noted concerns around punctuality, pricing transparency, problem resolution, and cleanliness, and the declining sentiment trend warrants attention.","pull_quote":"Wilson Funeral Home earns strong marks for compassion and core funeral services across 77 reviews, but declining sentiment and low scores in punctuality (33%) and pricing value (50%) are worth noting."}